About Us

Minee Wipes is the #1 brand in the Travel Wipes category on Amazon US. We are a fast-growing startup with an ambitious goal to build a $100M brand. We create cute and convenient products that clearly stand out from competitors. 2025 was a breakout year for us: we achieved 10× revenue growth to multi $M and entered into retail 800 Target stores across the US. Our international A-player team works from North America, Europe and Asia. If you value speed, ownership, and building a category leader from scratch — you’ll fit right in.

About the Role

We are looking for a Head of Content to lead and scale our short-form content production system, with a direct impact on views, conversions, and revenue.

This is an operational leadership role with full ownership over content performance. You will:

• Own the end-to-end content production system
• Optimize processes, resources, and output quality
• Lead the team and external partners
• Be accountable for content performance and P&L impact

Content production is one of the core growth drivers of the brand.

Content Production Setup

• Head of Content — owner of strategy and results
• Content Managers — day-to-day execution
• UGC creators — video production
• Editing — outsourced partners
• AI content specialists — working from briefs
• Scripts & ideas — collaborative workflow

Your goal is to ensure consistent output, quality, and scalable performance.

Key Responsibilities

• Lead and optimize short-form content production (UGC, AI, outsourced editing)